MCTIRI · 马来西亚文化旅游产业研究院
  • Home
  • Blog
  • About MCTIRI
  • Our Projects
  • Co-creation Alliance
  • Contact Us
  • ZH-CN
    • 首页
    • 博客
    • 关于我们
    • 项目展示
    • 共创联盟
    • 联系我们
MCTIRI · 马来西亚文化旅游产业研究院
  • Home
  • Blog
  • About MCTIRI
  • Our Projects
  • Co-creation Alliance
  • Contact Us
  • ZH-CN
    • 首页
    • 博客
    • 关于我们
    • 项目展示
    • 共创联盟
    • 联系我们

Co-Building the Think Tank · Leading the Future of Culture & Tourism!

“What is a Co-Creation Alliance?”

A “Co-Creation Alliance” is an open, collaborative platform jointly established and driven by diverse stakeholders—government bodies, universities, enterprises, industry associations, and individual experts—united under the core principle of “cross-sector innovation and culture-tourism integration.” The Alliance spans six business pillars—cultural research, industry planning, education & training, smart tourism, IP incubation, and cultural exhibitions & fairs—and operates by:

Multi-Stakeholder Governance:Through an Annual Assembly, Governing Board, and Specialized Committees, all members participate in strategic decision-making and major approvals.

Resource Sharing:Aggregating data, policy insights, technology, talent, and capital to enable deep integration across government, academia, industry, research, and finance.

Joint Project Development:Facilitating co-application for research topics, participation in pilot projects, and shared opportunities for result commercialization.

Mutual Value Creation:A tiered membership system (Affiliate, Regular, Core, Governing) ensures each member’s rights and contributions are precisely aligned, so that everyone benefits from policy advisory, data services, investment matchmaking, and brand promotion.

In essence, a Co-Creation Alliance employs a platform-based approach to break down silos and pool complementary strengths, driving the digitalization, globalization, and sustainable development of the culture-tourism sector.

Co-Creation Alliance Member

Chen Jin Song

Chen Jin Song

Chen Jin Song

Cross-Cultural Communication Strategy Consultant

Danny Lee

Chen Jin Song

Chen Jin Song

Real Estate Development & Strategic Management Expert

Phan

Chen Jin Song

Rocky Lee

Cultural Tourism Investment Value Analyst

Rocky Lee

Chen Jin Song

Rocky Lee

Cultural Tourism Ecosystem Architect

Co-Creation Alliance Member

Angeline Leong

Niloufar Khosravi

Niloufar Khosravi

Integrated Tourism Development Architect

Niloufar Khosravi

Niloufar Khosravi

Niloufar Khosravi

University of Malaya Cultural Tourism Development Consultant

Sophia Zhou

Niloufar Khosravi

Sophia Zhou

International Intangible Cultural Heritage Arts Consultant

Gavin Gao

Niloufar Khosravi

Sophia Zhou

Global Rural Industry Development Advisor

Ken Khoo

Ethan Leo

Ken Khoo

AI Enablement Lead

Elsa

Ethan Leo

Ken Khoo

International Sister Cities Development Strategist Advisor

KathyT

Ethan Leo

Ethan Leo

Cultural Immersion Travel Designer

Ethan Leo

Ethan Leo

Ethan Leo

Comprehensive Tourism Strategy Planner

Tiffany Li

Koh Sau Cheak

Koh Sau Cheak

Smart Tourism Expert

Koh Sau Cheak

Koh Sau Cheak

Koh Sau Cheak

​International Animated Film Director​

Frequently Asked Questions

We welcome professionals, researchers, enterprises, and institutions in the fields of culture, tourism, education, and technology.


Membership is valid for 12 months from the date of payment confirmation.


Payment can be made via bank transfer, online payment, or an officially designated channel.


Member privileges are typically activated within 3 working days after payment.


Membership is non-transferable. To cancel, please email us in advance. Your records will be retained for future reference.


Collaborating Partners

Downloads

MCTIRI_Membership_System_EN_With_Tables (docx)Download

Malaysia Cultural Tourism Industry Research Institute, officially registered under the Societies Act 1966 on 16 April 2025, Malaysia.

  • Home
  • Blog
  • About MCTIRI
  • Our Projects
  • Co-creation Alliance
  • Contact Us