About MCTIRI
The Malaysia Cultural Tourism Industry Research Institute (MCTIRI), officially registered as Pertubuhan Kajian Industri Sosio-Budaya Dan Pelancongan Malaysia, is an elite academic organization and strategic think tank authorized by the Registry of Societies Malaysia (JPPM/ROS) under the Societies Act 1966. Established on 16 April 2025 (Registration No: PPM-026-10-16042025), the institute serves as a professional gateway dedicated to the modernization of the global tourism sector.
Focus Areas
Strategic Research
Focusing on global and regional tourism policy analysis, industry trend forecasting, and socio-cultural impact studies. We provide scientific evidence for government decision-making and industrial development through authoritative reports and white papers.
Cultural Exchange
Dedicated to preserving and promoting Malaysia's rich socio-cultural heritage while building a platform for cross-border cultural dialogue. We deepen regional mutual trust and industrial cooperation through flagship events and project matching.
Education & Training
Establishing an international talent development system for the tourism industry, offering executive training, professional certification, and academic seminars. We are committed to enhancing the professionalism and global competitiveness of industry practitioners.
Smart Tourism
Exploring the application of digital technologies in tourism scenarios, promoting the research and development of smart destinations, digital assets, and sustainable tourism technologies. We empower the transformation of traditional tourism through technological innovation.