Focus Areas
Cultural Tourism Industry Research
- Based on the development needs of Malaysia’s cultural tourism industry, and oriented toward China and the ASEAN region, the Institute conducts thematic research on cultural tourism policies, industry trends, market demand, destination development and cultural resource transformation.
- Delivers research reports, case analyses, and advisory support for government agencies, industry bodies, and enterprises.
International Cultural Communication
- Engages in cross-border publishing, copyright cooperation, co-production, screenings, and brand promotion across books, audiovisual works, cdocumentaries, intangible heritage, cultural IP, and digital content.
- Facilitates two-way exchange and industrial transformation of quality cultural assets between China, Malaysia, and ASEAN.
International Cultural Tourism Exchange
- Builds platforms for collaboration through conferences, roadshows, study visits, business matching, and project negotiations.
- Connects government, industry, academia, and institutions to enable regional resource sharing and practical cooperation.
Industry-Academia-Research Collaboration
- Partners with universities, research bodies, and enterprises in Malaysia, China, and ASEAN on joint projects, academic exchanges, curriculum development, talent cultivation, and applied research.
- Bridges research outcomes with industry needs, and nurtures an expert network and cooperative mechanisms.