The Cameron Highlands Project in central Malaysia is an eco-friendly tourism and leisure development blending nature, agriculture, and cultural heritage. Featuring tea plantations, farms, gardens, resorts, and family attractions, it promotes sustainable growth and community engagement. Focused on ecological protection and innovation, the project enhances visitor experiences while driving regional economic development and setting a new benchmark for Malaysia’s tourism industry.
The Semporna Marine Art Hotel, located at the edge of Malaysia’s famous Semporna marine area, blends modern architecture with ocean-inspired design. Its blue-green façade and marine-themed interiors reflect a deep connection to the sea.
The hotel features stylish guest rooms, a seafront restaurant, an outdoor pool, and a premium spa, offering guests a unique and relaxing coastal experience.
IP Studio MY is a hybrid incubator platform that integrates content creation, product incubation, and brand acceleration for the cultural tourism industry. Combining physical co-working environments with digital development tools, the platform includes collaborative studios, digital asset labs, and offline exhibition zones.
It empowers IP creators, designers, and cultural entrepreneurs to co-create, refine, and commercialize their intellectual properties. Through integrated support and cross-sector connections, IP Studio MY aims to drive the full-cycle transformation of cultural content into market-ready, globally relevant brands.
The “DISCOVER MALAYSIA’S INTANGIBLE HERITAGE” is a global cultural initiative launched by the Malaysia Cultural Tourism Industry Research Institute. It aims to uncover and document the richness of Malaysia’s intangible cultural heritage through the power of words and storytelling.
Open to participants from around the world, the contest invites submissions in Chinese, English, or Malay—ranging from 1,500 to 2,000 words. Whether research-based, experiential, or narrative, all works that explore the spirit of Malaysia’s living cultural traditions are welcome.
Selected outstanding entries will receive cash prizes and may be considered for publication, providing wider visibility to emerging voices. This campaign seeks to raise public awareness and breathe new life into the safeguarding of Malaysia’s intangible cultural heritage through writing and creative engagement.
Are you curious about the innovative applications of Artificial Intelligence (AI) in the cultural tourism industry? Do you aspire to master cutting-edge AI technologies and explore their limitless potential in areas such as social media, cultural heritage preservation, image restoration, film production, and game development?
The Malaysia Cultural Tourism Industry Research Institute (MCTIRI) is launching a specialized AI application training program that will demystify AI and provide you with in-depth insights into its real-world applications and emerging trends in cultural tourism. Equip yourself with future-ready skills and gain a competitive edge in your career!
Powered by cutting-edge artificial intelligence, the AI Cultural Tourism Think Tank focuses on knowledge management and decision support in the cultural tourism industry. By integrating big data, natural language processing (NLP), machine learning, and expert systems, it delivers precise market insights, trend forecasting, and intelligent consulting services for governments, enterprises, and research institutions.
Key features include automated industry report generation, big data integration and real-time analysis, predictive analytics and strategy support, intelligent Q&A systems, cultural heritage preservation assistance, and competitive intelligence monitoring. The system significantly shortens research cycles, enhances data responsiveness, and supports smarter industry planning and management.
As the technology continues to evolve and market adoption expands, the AI Think Tank is poised to become a benchmark for data-driven decision-making and innovation in the cultural tourism sector.
The Malaysia TOP Cultural Tourism Brands Awards is an annual recognition program organized by the Malaysia Cultural Tourism Industry Research Institute (MCTIRI). It aims to identify and celebrate Malaysian brands and enterprises that demonstrate excellence in cultural value, innovation, market performance, and social impact across the cultural tourism sector.
Covering sectors such as heritage crafts, creative tourism, cultural attractions, tourism tech, and service innovation, the selection process combines open nominations, expert evaluation, and public voting. The final Top 10 Cultural Tourism Brands list showcases the most dynamic and promising cultural tourism players in Malaysia.
The MCTIRI Cultural Tourism Brand Certification Program is a professional accreditation initiative by the Malaysia Cultural Tourism Industry Research Institute. It provides a reliable, internationally aligned certification system for outstanding Malaysian cultural tourism brands.
Through a rigorous application and evaluation process, qualified brands receive the “Certified by MCTIRI” designation. Certification unlocks access to a full suite of brand incubation resources, including marketing support, international exhibition opportunities, capacity-building, and overseas media exposure. Built on principles of professionalism and credibility, this certification empowers brands to gain recognition, build trust, and scale with impact.
“BELT AND ROAD · INTELLIGENCE MEETS SOUTHEAST ASIA ” is the inaugural flagship program launched by the Malaysia Cultural Tourism Industry Research Institute (MCTIRI) under its Cultural Exhibitions division. Anchored in the vision of the Belt and Road Initiative, this program fosters deep engagement between Malaysia and China across culture, investment, and industry.
Through immersive business tours, thematic forums, cultural showcases, and executive learning modules, the program creates a gateway for Chinese enterprises, institutions, and investors to explore Malaysia’s dynamic opportunities and build meaningful, future-oriented collaborations.
Malaysia Cultural Tourism Industry Research Institute, officially registered under the Societies Act 1966 on 16 April 2025, Malaysia.