Belt and Road · Intelligence Meets Southeast Asia
Fostering Cultural & Economic Dialogue Between China and Malaysia
“BELT AND ROAD · INTELLIGENCE MEETS SOUTHEAST ASIA ” is the inaugural flagship program launched by the Malaysia Cultural Tourism Industry Research Institute (MCTIRI) under its Cultural Exhibitions division. Anchored in the vision of the Belt and Road Initiative, this program fosters deep engagement between Malaysia and China across culture, investment, and industry.
Through immersive business tours, thematic forums, cultural showcases, and executive learning modules, the program creates a gateway for Chinese enterprises, institutions, and investors to explore Malaysia’s dynamic opportunities and build meaningful, future-oriented collaborations.
Keywords
- Malaysia-China Cooperation
- Investment Learning
- Culture-Tourism Exchange
- Business Visit
- Brand Showcase
- Intercultural Dialogue
IP Studio MY
Physical & Digital IP Incubator Platforms
IP Studio MY is a hybrid incubator platform that integrates content creation, product incubation, and brand acceleration for the cultural tourism industry. Combining physical co-working environments with digital development tools, the platform includes collaborative studios, digital asset labs, and offline exhibition zones.
It empowers IP creators, designers, and cultural entrepreneurs to co-create, refine, and commercialize their intellectual properties. Through integrated support and cross-sector connections, IP Studio MY aims to drive the full-cycle transformation of cultural content into market-ready, globally relevant brands.
Keywords
- IP Incubation
- Cultural Accelerator
- Digital Content Hub
- Co-Creation Space
- Brand Commercialization
- Creative Industry
- Digital Asset Development
- Tourism IP Ecosystem
- Showcase & Promotion
- Creator Empowerment
Discover Malaysia’s Intangible Heritage
Telling Malaysia’s Cultural Stories to the World, One Article at a Time
The “DISCOVER MALAYSIA’S INTANGIBLE HERITAGE” is a global cultural initiative launched by the Malaysia Cultural Tourism Industry Research Institute. It aims to uncover and document the richness of Malaysia’s intangible cultural heritage through the power of words and storytelling.
Open to participants from around the world, the contest invites submissions in Chinese, English, or Malay—ranging from 1,500 to 2,000 words. Whether research-based, experiential, or narrative, all works that explore the spirit of Malaysia’s living cultural traditions are welcome.
Selected outstanding entries will receive cash prizes and may be considered for publication, providing wider visibility to emerging voices. This campaign seeks to raise public awareness and breathe new life into the safeguarding of Malaysia’s intangible cultural heritage through writing and creative engagement.
Keywords
- Intangible Heritage
- Writing Contest
- Cultural Storytelling
- Global Submissions
- Youth Expression
- Cultural Preservation
- Multilingual
- Malaysia
AI Meets Cultural Tourism
Learn How AI Is Revolutionizing Heritage, Storytelling, and Experience Design
Are you curious about the innovative applications of Artificial Intelligence (AI) in the cultural tourism industry? Do you aspire to master cutting-edge AI technologies and explore their limitless potential in areas such as social media, cultural heritage preservation, image restoration, film production, and game development?
The Malaysia Cultural Tourism Industry Research Institute (MCTIRI) is launching a specialized AI application training program that will demystify AI and provide you with in-depth insights into its real-world applications and emerging trends in cultural tourism. Equip yourself with future-ready skills and gain a competitive edge in your career!
Keywords
- AI in Tourism
- Digital Creativity
- Image Restoration
- Heritage Tech
- AI Filmmaking
- Metaverse
- Future Skills
- Industry Trends
AI Cultural Tourism Think Tank
Data-Driven Insights & Smart Solutions for the Future of Cultural Tourism
Powered by cutting-edge artificial intelligence, the AI Cultural Tourism Think Tank focuses on knowledge management and decision support in the cultural tourism industry. By integrating big data, natural language processing (NLP), machine learning, and expert systems, it delivers precise market insights, trend forecasting, and intelligent consulting services for governments, enterprises, and research institutions.
Key features include automated industry report generation, big data integration and real-time analysis, predictive analytics and strategy support, intelligent Q&A systems, cultural heritage preservation assistance, and competitive intelligence monitoring. The system significantly shortens research cycles, enhances data responsiveness, and supports smarter industry planning and management.
As the technology continues to evolve and market adoption expands, the AI Think Tank is poised to become a benchmark for data-driven decision-making and innovation in the cultural tourism sector.
Keywords
- AI Tourism
- Decision Intelligence
- Data-Driven Insights
- Auto Reports
- Market Forecasting
- Smart Consulting
- Heritage Tech
- Competitive Monitoring
Top Cultural Tourism Brands Malaysia
A National Recognition for Creativity, Culture, and Impact
The Malaysia TOP Cultural Tourism Brands Awards is an annual recognition program organized by the Malaysia Cultural Tourism Industry Research Institute (MCTIRI). It aims to identify and celebrate Malaysian brands and enterprises that demonstrate excellence in cultural value, innovation, market performance, and social impact across the cultural tourism sector.
Covering sectors such as heritage crafts, creative tourism, cultural attractions, tourism tech, and service innovation, the selection process combines open nominations, expert evaluation, and public voting. The final Top 10 Cultural Tourism Brands list showcases the most dynamic and promising cultural tourism players in Malaysia.
Keywords
- Cultural Tourism Brand Awards
- Top 10 Malaysian Brands
- Brand Recognition
- Creative Tourism
- Cultural Economy
- Public Voting
- Industry Benchmark
- Heritage & Innovation
Certified by MCTIRI
The Official Cultural Tourism Brand Endorsement Program of Malaysia
The MCTIRI Cultural Tourism Brand Certification Program is a professional accreditation initiative by the Malaysia Cultural Tourism Industry Research Institute. It provides a reliable, internationally aligned certification system for outstanding Malaysian cultural tourism brands.
Through a rigorous application and evaluation process, qualified brands receive the “Certified by MCTIRI” designation. Certification unlocks access to a full suite of brand incubation resources, including marketing support, international exhibition opportunities, capacity-building, and overseas media exposure. Built on principles of professionalism and credibility, this certification empowers brands to gain recognition, build trust, and scale with impact.
Keywords
- Brand Certification
- Professional Endorsement
- Cultural Tourism Incubation
- Standardized Evaluation
- Global Exposure
- Market Trust
- Tourism Branding
- International Recognition